BattlBox
Content Strategy + Creative Direction
At BattlBox, I lead social creative direction, manage the editing team, and work with our in-house on-screen talent.
Over the last year, our main platforms have surpassed 300 million views, built on content rooted in humanity, practical learning, and Adventure Delivered.
BattlGames, our YouTube-exclusive survival series, takes that one step further.
We send 10 BattlBox subscribers into an ultimate survival challenge to test the gear we ship and the knowledge we share in real practical scenarios.
It's brand-interactive content that builds the kind of loyalty synonymous with BattlBox.
Owning creative direction, editing oversight, and rollout from concept to delivery on this project has shown me that long-form storytelling remains a powerful force in the content landscape.
Good Brand Impact
Content Strategy + Social Media Management
In the initial stages of Good Brand Impact, I served as Director of Social Media and Business Development.
I owned copy and creative direction across LinkedIn and Instagram, partnering on post design and building content calendars that tied every piece back to new business.
Purpose marketing is often a saturated market; my job was to make GoodBrand sound like GoodBrand across all content efforts.
In the first three months, LinkedIn impressions climbed 4,800%, reactions 1,628%, and and ER of 5%.
DistroKid UGC
Talent Scouting + Creative Strategy
In collaboration with the creative team at Direct Agents, I identified partnerships with authentic DistroKid users to bring our creative briefs to life.
With target audiences ranging from college students to international musicians, this role allowed me to leverage my music content creation skills while demonstrating my understanding of emerging trends and artists.
Here are some of the final products.
Nory | DistroKid Artist - Social Trend
Ser Amari | DistroKid Artist and Producer - Testimonial
Around the World with Afterpay
Client: Afterpay
Content Series + Copywriting and Strategy
The Ask: Position Afterpay as the tool that offers reliability and effortless access to your favorite brands, activities, and inspirations.
Insight: Visiting family for the holiday season shouldn't be an afterthought.
Our Question: How can Afterpay embrace different cultural heritages and the comfort of stress-free holiday travel?
Execution: Expanding into different cultures, showcase your international and domestic travel habits, and how Afterpay makes the process easier.
Spec work for Afterpay - developed in collaboration with ONE Creator Lab