Around the World with Afterpay
Client: Afterpay
Content Series + Copywriting and Strategy
The Ask: Position Afterpay as the tool that offers reliability and effortless access to your favorite brands, activities, and inspirations.
Insight: Visiting family for the holiday season shouldn't be an afterthought.
Our Question: How can Afterpay embrace different cultural heritages and the comfort of stress-free holiday travel?
Execution: Expanding into different cultures, showcase your international and domestic travel habits, and how Afterpay makes the process easier.
Spec work for Afterpay - developed in collaboration with ONE Creator Lab
DistroKid UGC
Sourcing + Strategy
In collaboration with the creative team at Direct Agents, I identified potential partnerships with authentic DistroKid users to bring our creative briefs to life.
With target audiences ranging from college students to international musicians, this role allowed me to leverage my music content creation skills while demonstrating my understanding of emerging trends and artists.
Here are some of the final products.
Nory | DistroKid Artist - Social Trend
Ser Amari | DistroKid Artist and Producer - Testimonial